authenticity

All relationships are built on trust.  Trust is the responsibility imposed on a person in whom confidence or authority is placed.  Trust can be built slowly, but it can be broken in an instant.  In today’s competitive business market, you can’t afford to lose the trust of your customers.  If your customers doubt your credibility or question your business practices or motives, you may lose them forever.  Any business requires relationships and since relationships require trust, it is imperative that you create a bond with customers to keep them.  The trust built with one cu