From the smallest to the most powerful role in your company, you can all make a difference in the world. Learning to maximize every opportunity will create a company that makes a true difference in the world. Having a set of values to create a company that has a purpose and a passion is the way to stand apart from the competition and make a true difference in the world.
What is ethics? Often times it depends on who you are and where you come from. It is often thought of as a set of rules regarding what is wrong and what is right. Everyone has a different line that they may be willing to cross given a certain situation or circumstance. Ethics are not actual laws, because they are not black and white. Most societal standards are ethical in nature, but society can become corrupt and unethical and still follow the law (i.e. slavery, Nazi Germany).